PRO Services in Dubai & across the UAE

PRO stands for public relations officer. They act as your intermediary with the government agencies, help you secure the necessary licenses/approvals, and ensure that your filings are in line with UAE regulations.

A public relations officer (PRO) essentially acts as your liaison with the government and assists in tasks like visa processing, Emirates ID issuance, applying for labor cards and establishment cards, renewing trade licenses, Ejari registration, MoA amendments, and attestations. On behalf of companies/individuals, PROs handle paperwork and filings with UAE authorities, such as the Department of Economic Development (DED), Free Zone authorities, General Directorate of Residency and Foreigners Affairs (GDRFA), Ministry of Human Resources and Emiratisation (MOHRE), Federal Authority for Identity, Citizenship, Customs & Port Security (ICP), and Ministry of Foreign Affairs.

Public relations officers (PROs) are authorized representatives of UAE companies. They are responsible for engaging with government bodies. They assist in tasks like submitting applications, collecting documents, paying fees, following up on approvals, and delivering issued documents (visas, Emirates IDs, licenses, attestations). A licensed PRO partner ensures your filings meet current UAE regulations and are processed through the correct channels.

Public relations officers (PROs) help companies reduce miscommunications, avoid submitting incomplete/inadequate documentation, and ensure that the right channels are followed in their interactions with government agencies.

Skrooge’s PRO partners work with all major UAE portals and authorities, including the Departments of Economic Development (DED) of each emirate, certain Free Zone authorities (DMCC, JAFZA, DIFC, ADGM, Meydan, RAKEZ, and others), the General Directorate of Residency and Foreigners Affairs (GDRFA), Ministry of Human Resources and Emiratisation (MOHRE), Federal Authority for Identity, Citizenship, Customs & Port Security (ICP), Ministry of Foreign Affairs (MOFA), and the Dubai Land Department (Ejari).

Standard UAE employee visas typically take 2-4 weeks. In this timeframe, you can expect to receive your entry permit, complete the medical test, record biometric data for your Emirates ID, have your visa stamped, and have your labor card issued. If you pay additional government fees, you can access express processing. Skrooge coordinates every step of this process so your new hire can start work on time.

Yes. We process investor, partner, manager, and employee visas across the Mainland and Free Zones, supporting clients in tasks like entry permits, status change, medical tests, Emirates ID issuance, and visa stamping. We also handle dependent visas for spouses, children, parents, and domestic workers.

Yes. We handle full visa cancellations. You can rely on us for cancelling visas for employees, investors, and dependents as part of liquidation or staff offboarding. If required, we also coordinate the final settlement clearances with MOHRE.

Yes. Skrooge coordinates the attestation and legalization of documents for use inside and outside the UAE. Some areas where our team can prove useful include Ministry of Foreign Affairs (MOFA) attestation, embassy legalization, Certified True Copy services, and notarization of MoAs, board resolutions, powers of attorney, and commercial contracts.

Yes, Skrooge handles MoA amendments, changes of activities, shareholder transfers, trade name changes, manager appointments, and registered address updates with the DED or relevant Free Zone authority. Our team handles the entire process from notarization and Arabic translation to authority approval.

For single-owner businesses, freelancers, and small companies, public relations officers (PROs) can be a particularly cost-effective solution than in-house experts. You can hire us as and when you need support for the issuance of visas and Emirates IDs, license renewals, and Ejari registration to control costs. For businesses with higher-volume needs, Skrooge also offers retainer-based PRO services, designed and priced based on your size.

The cost of PRO services depends on the task, authority, and emirate. Simple tasks like Ejari renewal, Emirates ID renewal start from AED TBD, while more complex tasks like MoA amendments, multi-country attestations, and complex visa cases are priced higher. Skrooge provides a transparent breakdown of service fees and government charges upfront. We also offer monthly retainers for companies with recurring PRO needs.

Yes, as part of our PRO retainer and Accounting & Tax Package, we maintain a live compliance calendar covering trade license expiry, Ejari renewal, immigration and labor establishment card renewal, visa and Emirates ID expiry for all staff and dependents, and Corporate Tax and VAT filing deadlines.

The core services (visa, Emirates ID, labor card, license renewal) are similar, but the authorities and portals differ. Mainland filings go through the respective DED and MOHRE, while Free Zone filings go through the Free Zone authority's portal. Skrooge's partners are licensed to operate across both the Mainland and major Free Zones in the UAE.